Riding the Wave of Travel
A big part of my personality is my eagerness for the thrill of adventure. To depict this, I designed a travel agency. As a reference to my time living in Florida, I based this company in Florida with a focus on tropical destinations. In order to work on my skills, I focused on digital marketing.
Goal:
Create a travel agency brand with a focus on print materials and digital marketing.
Tools:
Adobe Photoshop and Adobe Illustrator.
Take a Piece of the Sea With You:
The name came from having fun with figure ground vectors. I was able to shove a boot in the negative space. The person represents Longboot's mission to provide activities with each vacation plan. For the business card, I wanted a cut out of the sea so customers can have the sea with them.
The Perks of Travel:
For the poster, I wanted to include the main features of Longboot and their destinations.
To reach the audience online, the website and social media were designed to add more of a glimpse into what Longboot had to offer.
Surfing the Digital Sea:
Tropical Marketing:
Longboot aims to market their audience by providing advertisements with features to show what is available for customers.
Conclusion:
I am happy to bring another passion to life, my love of travel and the sea. It was inspiring to find uses for the photos I take on trips.
Knowledge Gained:
This was a passion project combined with digital marketing. I hope to provide marketing material for designs in the future.